When it comes to optimising your website for search engines, understanding the difference between on-page SEO and off-page SEO is essential. Both are crucial in improving your site’s visibility and ranking, but they work in different ways. This guide will break down what on-page SEO and off-page SEO are and provide five practical tips for each to help you get started.
Learn about SEO as a whole

On-page SEO refers to the optimisation of individual web pages on your site to improve their ranking on search engines and attract relevant traffic. This type of SEO focuses on elements within your control, such as content, HTML tags, and overall site structure.

Key on-page SEO elements include:

• High-quality, keyword-optimised content
• Meta titles and descriptions
• Header tags (H1, H2, etc.)
• Internal linking
• Image alt texts
  Learn more
• URL structure

Learn all about On-Page SEO and it’s importance

Off-page SEO, on the other hand, refers to actions taken outside of your website to impact its ranking on search engine results pages (SERPs). This form of SEO focuses on improving the perception of your site through backlinks, social signals, and brand mentions.

Key off-page SEO elements include:

• Link building (earning quality backlinks)
• Social media marketing
• Influencer outreach
• Brand mentions and citations
• Guest blogging

Click here to find out more about Off-Page SEO

Search engines rely on title tags and meta descriptions to understand the context of your page. Make sure each page has a unique title and description that incorporates your target keywords naturally.

Structure your content using header tags (H1 for titles, H2 for subheadings, etc.). This makes your content easier to read for both users and search engines while improving the page’s SEO value.

A fast website is essential for both user experience and SEO. Optimise images, use a content delivery network (CDN), and enable browser caching to reduce loading times.

URLs should be simple, descriptive, and include your target keyword. Avoid long, convoluted URLs, and make sure they reflect the page’s content.

Use internal links to guide visitors to other relevant content on your site. This helps spread link equity and encourages search engines to crawl and index your pages more efficiently.

Focus on getting backlinks from reputable and relevant websites. Quality is more important than quantity, so aim for authoritative links that boost your credibility.

Social media platforms can boost your brand visibility. Share your content on platforms like Facebook, Instagram, and LinkedIn to increase exposure and drive traffic to your website.

Writing guest posts on relevant, authoritative websites is a great way to build backlinks and establish your expertise in your niche.

Collaborating with influencers or industry leaders can increase your site’s reach. Their endorsement or link to your content can lead to more traffic and better rankings.

Submit your business to relevant, high-quality directories. This not only helps improve your online visibility but also adds to your site’s backlink profile.

Both on-page SEO and off-page SEO are crucial for a well-rounded SEO strategy. While on-page SEO focuses on optimising elements on your website, off-page SEO concentrates on building your site’s authority through external factors. Implementing both strategies effectively can significantly improve your search engine rankings and drive more traffic to your website.

By following these five simple tips for each, you’ll be well on your way to improving your website’s SEO and increasing its visibility in search engine results.

This post should help demystify the question: “What is on page SEO and off page SEO?” and give you actionable insights for both.